Life Sciences Events & Engagement Technology

Are you ready to untangle your events operations?

Key challenges in pharma event management

If your life sciences events are running on a mix of manual workarounds, regional systems, and inherited processes — you're not alone. We help global pharmaceutical organisations cut through the complexity and build something that actually works.

Key challenges in pharma event management
About us

A team with decades of the right experience.

Jenna Sherlock-Goudet
Jenna Sherlock-Goudet
Co-Founder

6 years as Customer Relationship & Experience Manager at a Top 10 pharmaceutical organisation, followed by 6 years as Commercial Strategy Director for CRM Events Management at Veeva Systems.

  • Supported the majority of Top 20 pharma organisations in Veeva Events Management deployments
  • Deep expertise in global HCP engagement processes, compliance, and large-scale operational transformation
  • Extensive knowledge of industry best practices across global and local markets
Erik Dozsa
Erik Dozsa
Co-Founder

10+ years at Veeva Systems as a CRM & Events Management Implementation Architect and Senior Product Manager, specialising in large-scale global deployments.

  • Led Veeva CRM global Events Management implementations for Top 20 pharmaceutical organisations
  • Specialises in event & campaign technologies, workflow automation, and cross-platform integration
  • Rare combination of deep technical expertise and product strategy experience
Our story

Deep expertise in life sciences events business & technology.

We founded Meethink because we kept seeing the same problems across organisations: processes that had grown too complex, technology that wasn't delivering, and teams spending enormous effort on work that should be streamlined. We built our careers solving exactly these problems — and now we do it independently, without the constraints of a vendor relationship.

Our experience runs deep in field and strategic events, and we'll always give you a clear view of the full picture. We stay close to the latest technological advancements — and bring them to the table when they matter.

The challenge

Life sciences events are complex — and no single tool was built to handle all of them.

Friction in Cross Functional Collaboration

Strategic events cut across medical, commercial, compliance, and finance teams. Without a shared coordination layer, each handoff creates risk — duplicated effort, missed approvals, and accountability gaps.

Technology that doesn't quite fit

Standard platforms are configured for field events at scale. Adapting them to strategic events requires expertise that vendor implementation teams rarely bring.

Compliance rules are country-specific, platform-specific, and constantly evolving. Without the right processes and tooling, organisations are exposed — often without knowing it.

Compliance Risk in Workflows

CRM infrastructure is regional by design. Strategic events aren't. The result is fragmented data, manual handoffs, and events that fall through the cracks.

Gaps in Cross-border Coordination
What we do

Services designed to move things forward.

We work across the full lifecycle of pharmaceutical event operations — from process design to technology implementation to AI-powered modernisation.

Events Process & Workflow Optimisation

Get clarity on how your events actually run — and how they should.
  • Map current processes against industry best practices
  • Identify inefficiencies, compliance risks, and bottlenecks
  • Redesign workflows to reduce friction and improve consistency
  • Define governance models and cross-functional roles
  • Deliver clear "As Is / To Be" documentation

Technology Evaluation & Ecosystem Optimisation

Make sure your tech stack is working for you, not against you.
  • Evaluate platforms against actual business needs
  • Identify configuration gaps, integration issues, usability friction
  • Vendor-neutral recommendations — not a sales pitch
  • Hands-on experience with Veeva and Salesforce ecosystems
  • Support tool selection and long-term technology strategy

Implementation Facilitation & Advisory

The difference between a good implementation and a failed one is often who's in the room.
  • Hands-on support through implementations and upgrades
  • Stakeholder alignment and requirements definition
  • Workshop design and decision-making facilitation
  • UAT support and adoption monitoring
  • Bridge the gap between vendor promises and operational reality

Workflow & Experience Design

Most consultants tell you what to build. We show you.
  • End-to-end workflow design for event coordinators and global teams
  • Screen-level UX recommendations for existing or new systems
  • Simplified data entry flows that reduce error and improve compliance
  • Audit-ready workflow structures
  • Output isn't a deck — it's something you can implement

AI-Powered Process Modernisation

We don't just advise on AI — we use it ourselves, every day.

A lot of consultants are talking about AI. We're actually using it — in our own workflows and in the work we do for clients. We build practical AI-powered solutions around the repetitive, high-stakes work that pharmaceutical event management generates: documents, invoices, compliance checks, spend reconciliation. Not theoretical frameworks. Real tools, grounded in how your teams actually work.

  • Intelligent document processing — contracts, invoices, consent forms
  • AI-assisted compliance guidance tailored to your business rules
  • Automation of spend tracking and reconciliation workflows
  • Grounded in your actual processes, not generic use cases
How we work

Flexible engagements. Tangible outputs.

Every engagement is scoped to your situation. We work the way that makes most sense for the problem at hand.

Let's talk

Book a conversation with us.

We'd love to understand where you are, where you want to be, and whether we can help you get there.